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Are Influencers Really the Answer to Advertising?
In the world of marketing, a nearly automatic idea seems to have taken hold: if you want to sell more, hire influencers. Many business owners and communication teams repeat this premise as if it were an absolute truth, convinced that a single post on Instagram or TikTok will be enough to skyrocket sales and give the brand visibility. But reality, as it often does, is much more complex.
Jefferson Andres Bautista Gomez
12 sept3 Min. de lectura


Repensando la Pedagogía del Diseño
Por Jefferson Bautista – Diseñador Industrial Cuando hablamos de pedagogía en diseño, los invito a reflexionar unos minutos en lo que...
Jefferson Andres Bautista Gomez
2 dic 20243 Min. de lectura


El Trabajo Remoto en Diseño
Por Jefferson Bautista Cuando hablamos de trabajo remoto, tendemos a pensar en todos los beneficios que puede ofrecer: flexibilidad de...
Jefferson Andres Bautista Gomez
6 sept 20242 Min. de lectura
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